Robin L. Petroelje


Chief Executive Officer

A Bit About Me

A proud father of four and grandfather of 14 (and counting?), I'm a farm boy at heart. Having been raised on a dairy farm, my wife, Sally, and I bought a small farm in western Illinois and built a home to welcome friends and family. It is a weekend “retreat” that provides a wonderful balance to the energy and demands of the consulting world.

Current Role

Rob is responsible for setting the vision for the firm and overseeing the execution of the firm’s strategic plan, as well as the back-office functions.

Experience & Education

Nearly a decade into his bright engineering career, Rob made the leap to found SDI Consultants, the predecessor firm to V3 Companies. His vision was to assemble and develop a group of engineers and consultants who would gain broad exposure for their commitment to excellence in all aspects of professional services. Rob dedicated himself to building and leading a team of talented professionals who deliver comprehensive services to its clients and celebrate and reward team success, rather than those of individuals.

Since 1983, Rob has guided the firm’s growth from a single-discipline, civil engineering consulting firm to a multi-faceted organization providing consulting and construction services. In addition to his responsibilities at V3, Rob has served on the boards of professional, public policy and faith-based institutions and has been active in a variety of non-profit organizations.

Rob has a Bachelor of Science in Civil Engineering from Michigan Technological University.


V3-BirdBull Merger Announcement Image

A new chapter is beginning for two companies with rich and successful histories. Our future together will be filled with shared core values and a company culture focused on commitment to our people and our clients. Values and culture built upon dedication, respect, and striving for excellence in all we do. This new chapter joins the forces of Bird+Bull and V3 as a merged company. Our union will allow us to continue our commitment of service and excellence for our clients in all markets.